CAP has been and will endure as a key instrument of integration and consolidation of the EU economic and social model. The project “GREENLIGHTPLUS – CAP Supporting Portuguese Agriculture & Rural Development”, led by INOVA+ and supported by a Cooperating Network intends to enlighten about CAP and play a key role in the agricultural panorama in the EU and particularly in Portugal by informing, clarifying misperceptions and encouraging different target groups (public at general – specially young people -, school children and teachers, university students and farmers and other parties active in rural areas) to discover and/or rediscover farming and agriculture.
GREENLIGHTPLUS uses a holistic approach to the CAP ecosystem addressing (with different and tailor-made activities, materials and channels) the various target-groups, with the general aim of contributing to building trust within the EU and among all citizens, farmers and non-farmers alike. Using a collaborative methodology, and together with cooperating bodies, the project coordinator will ensure the full outreach and extended engagement of key target-groups and stakeholders including:
- Citizens, families and young people;
- School children and teachers;
- University Students;
- Farmers and other parties active in rural areas.
The effective implementation of these activities and the consequent success of our project will undoubtedly translate into new opportunities in the future, and will also contribute to combating disinformation about CAP, demonstrating how it helps to support the agriculture and rural development, and how it benefits different dimensions (including economic, social and environmental).
The GreenlightPlus continues the efforts of the Greenlight project to inform about the relevance of the European Union’s support to agriculture and rural development. The project emphasises the contribution of CAP to meet the Green Deal objectives and support the innovation, competitiveness, and generational renewal of the sector.
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